The Power of Storytelling

2 + 2We’re logical beings in full control of our decisions… right? | Skillen and Co

We’re logical beings in full control of our decisions… right?

We like to think that we’re logical beings who are in full control of all of our decisions.

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Wind powerA sustainable power company wants you to write their next ad | Skillen and Co

A sustainable power company wants you to write their next ad

Imagine this: you’re tasked with creating an ad for a sustainable power company looking for new customers and investors. What would you have the ad say?

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BrainOur brains are not hard-wired to understand logic or retain facts for very long | Skillen and Co

Our brains are not hard-wired to understand logic or retain facts for very long

Jennifer Aaker, a marketing professor at Stanford’s Graduate School of Business says that neuroscience studies show that our brains are wired to better remember stories more than data, facts, and figures.

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