We’re logical beings in full control of our decisions… right?
We like to think that we’re logical beings who are in full control of all of our decisions.
Read More...We like to think that we’re logical beings who are in full control of all of our decisions.
Read More...Imagine this: you’re tasked with creating an ad for a sustainable power company looking for new customers and investors. What would you have the ad say?
Read More...Jennifer Aaker, a marketing professor at Stanford’s Graduate School of Business says that neuroscience studies show that our brains are wired to better remember stories more than data, facts, and figures.
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