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The Power of Storytelling

Wind powerA sustainable power company wants you to write their next ad | Skillen and Co

A sustainable power company wants you to write their next ad

Imagine this: you’re tasked with creating an ad for a sustainable power company looking for new customers and investors. What would you have the ad say?

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BrainOur brains are not hard-wired to understand logic or retain facts for very long | Skillen and Co

Our brains are not hard-wired to understand logic or retain facts for very long

Jennifer Aaker, a marketing professor at Stanford’s Graduate School of Business says that neuroscience studies show that our brains are wired to better remember stories more than data, facts, and figures.

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