CAI Capital were planning a rebrand and website redesign, and took this opportunity to explore the idea of telling their stories through video.
We worked with CAI to develop multiple stories, featuring their partnerships with the founders and their companies that CAI have invested in. However – we had to work within the scope and budget of the project, so we worked with production partners that had developed videos for the CAI partner companies to share their footage to use in our films.
We built out a series of videos, each one featuring the story of CAI’s partnership with the founder and their company, told from the founder’s perspective. Finally, we assembled these stories into a combined brand story video that tells CAI’s story through the perspectives of the founders and the CAI team.