RGF Integrated Wealth Management needed to promote both their brand’s unique positioning, and their individual advisors.
For each advisor, we produced a series of videos that featured both their story and a story featuring their clients. Two of the featured advisors (Clay, Teresa) have videos shared above.
Working with the agency Opacity Design Group, we developed a creative approach & treatment, handled filming and post-production for this spot to tell the story of RGF Wealth’s “We’re Different” principles.
In a collaborative creative process, we pitched a creative treatment that revolved around 1 location (RGF’s office), two talent to represent RGF’s clients and the creative use of 3 time periods and aged looks to represent the long term relationship between RGF and their clients.
Working with a defined budget, we employed visions of other scenes and characters that were composited in visual effects in windows and reflective surfaces throughout the film to tell a more complete story, without the additional budget spend of adding more talent, locations or filming days.
We successfully accomplished this all in 1 day of filming, building on creative uses of the client’s location.