Imagine this: you’re tasked with creating an ad for a sustainable power company looking for new customers and investors. What would you have the ad say?
Take 2 minutes to watch the Cannes Gold Lion award winning ad:
Where are the statistics on the urgency of global warming? The ROI and financial savings from switching to wind power? The features of the newest wind turbine technology?
The creators of this ad thought about their audience (consumers and investors) and knew they needed to make them care about the wind industry without the experience feeling too educational. Best of all, they transferred thought ownership. The audience’s takeaway was theirs to have all along.